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Customer Who?

On this week's show, Jay Christensen and Rob Bremmer discuss the challenges that come to project managers who fail to take the time and initiative to know and understand their customer.

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On this week’s show, Jay Christensen and Rob Bremmer discuss the challenges that come to project managers who fail to take the time and initiative to know and understand their customer. Whether from confusion within sponsorship ranks in the organization or project manager planning in a vacuum, the results are the same: misunderstanding of the customer causes misunderstanding of the project.

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