Cause Talk Radio

Red Cross Targets Millennials with “Saving Zombies”

October 25, 2012

On today’s show, Megan and Joe talk to Jarrett Barrios, CEO of the American Red Cross of Eastern Massachusetts, about

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CafeGive Brews Facebook Success for Nonprofits, Businesses

October 17, 2012

Small to medium-sized businesses are particularly well positioned to execute cause marketing campaigns.

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Buy a Coke, Support a Cause with Coca-Cola’s New Vending Machine

October 10, 2012

This week Megan and Joe talk to Lori George Billingsley, Vice President, Community Relations for Coca-Cola on a new interactive vending machine that allows consumers to buy their favorite beverage and support a good cause.

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Pink Ribbons Author Questions Value of Pinktober

October 3, 2012

Today on Cause Talk Radio, Dr. Samantha King, author of Pink Ribbons, Inc. shares her take on Pinktober and the overflow of corporate support for breast cancer “awareness”.

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Livestrong Insider Shows Nonprofits How to Be Strong

September 27, 2012

Today Megan and Joe chat with Rachel Armbruster, a nonprofit strategist and author.

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A Cause Marketing History Lesson from Bruce Burtch

September 19, 2012

On today’s show, Megan and Joe talk to Bruce Burtch, an earlier pioneer of cause marketing who was creating cause marketing programs well before the 1983 American Express campaign that’s credited with starting it all.

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Local Agency Goes Bald for Cancer Causes

September 13, 2012

On today’s show, Megan and Joe talk to Jeff Freedman, Founder & CEO of Small Army & Small Army for a Cause.

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The Role of Choice of Cause Marketing

September 6, 2012

Today Joe and Megan interview researcher Stefanie Robinson on a recently-released series of studies about consumer choice in cause marketing campaigns.

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Navigating Into the Cause Marketing Triangle with Incite

August 30, 2012

Today, Megan and Joe chat with Sarah Harris, Vice President & Founder of Incite, about her firm’s work with nonprofits and companies on cause marketing partnerships.

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Cause Marketing Goes Back to School with Target, Boys and Girls Clubs

August 23, 2012

Today Joe and Megan chat with Jenna Reck of Target who explains ‘Give With Target’, the retailer’s first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5 million directly to schools via a Facebook voting initiative.

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