122: What makes a brand “Good”?
Today on CauseTalk Radio, Megan and Joe talk to Maria Redin, General Manager and Strategy Lead at GOODcorp, a social impact consultancy that grew out of GOOD Media. GOODcorp has worked with top brands such as Pepsi, The Gap, Starbucks and Dick’s Sporting Goods. Dick’s won two “Halo Awards” at last week’s Cause Marketing Forum conference in Chicago!
Megan, Maria and Joe discussed a newly released insights from phase one of a three-part research project that explores “goodness” in brands and how consumers perceive what truly makes a brand “good.”
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