Subscribe to the Show in Apple Podcasts, Spotify, or anywhere you find your favorite podcasts!

Cause Talk Radio Background

122: What makes a brand “Good”?

Episode Hosts:

Today on CauseTalk Radio, Megan and Joe talk to Maria Redin, General Manager and Strategy Lead at GOODcorp, a social impact consultancy that grew out of GOOD Media. GOODcorp has worked with top brands such as Pepsi, The Gap, Starbucks and Dick’s Sporting Goods. Dick’s won two “Halo Awards” at last week’s Cause Marketing Forum conference in Chicago!

Megan, Maria and Joe discussed a newly released insights from phase one of a three-part research project that explores “goodness” in brands and how consumers perceive what truly makes a brand “good.”

Also in :

Your resource for all things corporate social impact, CSR, and brand purpose.

Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!