20: Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden
Today Joe and Megan chat with Christina Bennett of Elizabeth Arden about their bang-up new cause marketing campaign on Pinterest, Pin It To Give It, in partnership with nonprofit Look Good Feel Better. Christina shares how the campaign plans to reach their donation goal of 10,000 eyeliners (valued at $16-$18 each) to Look Good Feel Better by early fall via a very integrated campaign bridging multiple channels and how this campaign may inform the brand’s future efforts on Pinterest. We also learn about Elizabeth’s Arden’s other cause marketing efforts, including a partnership with nonprofit Pencil, focused on employee engagement in local schools.
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