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204: How This Restaurant Turned a Dessert Into a $200k Cancer Fundraiser

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Today on Cause Talk Radio, Megan and Joe talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant, a privately owned restaurant known for their handcrafted beers and New American cuisine. Iron Hill is also known for its cause marketing, having raised $200,000 for children’s pediatric cancer.

On the show, Megan, Kevin, Mark and Joe discuss:

  • How Iron Hill got involved with CureSearch and fighting children’s pediatric cancer.
  • How Iron Hill decided on a dessert to benefit CureSearch.
  • To Joe’s delight, Kevin and Mark describes the Triple Chocolate Hill, a double fudge brownie topped with vanilla ice cream, peanut butter-caramel sauce, chocolate sauce and whipped cream. 
  • Since 2004, Iron Hill has raised $200k by selling the dessert at 12 locations.
  • Kevin and Mark discuss their partnership with CureSearch and what a great partner they’ve been.
  • This fundraiser is unique in that it’s promoted year-round. How does Iron Hill sustain the enthusiasm for the fundraiser, especially with employees.
  • What’s the business benefit to Iron Hill of working with causes like CureSearch?
  • People have high expectations of restaurants when it comes to giving back. How does Iron Hill deal with this challenge?
  • What advice would Mark and Kevin give a restaurant about supporting a charity. 

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