22: Cause Marketing Goes Back to School with Target, Boys and Girls Clubs
Today Joe and Megan chat with Jenna Reck of Target who explains ‘Give With Target’, the retailer’s first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5 million directly to schools via a Facebook voting initiative. Then Artis Stevens with Boys and Girls Clubs shares some of the smart strategy behind their comprehensive ‘Tools for Back to School’ campaign involving multiple brands executing a variety of cause-related marketing tactics. It’s an action-packed show today, not to be missed!
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