29: Buy a Coke, Support a Cause with Coca-Cola’s New Vending Machine
This week Megan and Joe talk to Lori George Billingsley, Vice President, Community Relations for Coca-Cola on a new interactive vending machine that allows consumers to buy their favorite beverage and support a good cause. Coca-Cola is testing the machines in its home city of Atlanta in a partnership with the American Red Cross. Engaging consumers where they are and when they care is the future of cause marketing. Tune in now!
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