Subscribe to the Show in Apple Podcasts, Spotify, or anywhere you find your favorite podcasts!

Cause Talk Radio Background

41: Carrotmob Dangles Money for Businesses that Embrace Change

Episode Hosts:

On today’s show, Megan and Joe talk to Alex Gold, Director of Partnerships at Carrotmob, about the power of buycotts – campaigns in which a group of people offer to spend their money to support a business. In return, the business agrees to make an improvement that the people care about.

Buycotts are an interesting idea, and Alex explains how they are being used with great effect by consumer goods company Unilver and others.

Are you tired of the threats and attacks that often precede any kind of meaningful change? Carrotmob is proposing a new model based on incentives and money. A “carrot” instead of a “stick”!

Tune in now!

Also in :

Your resource for all things corporate social impact, CSR, and brand purpose.

Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!