61: Boys & Girls Clubs Takes Cause Marketing Back to School
Today on Cause Talk Radio Megan and Joe talk to Artis Stevens, National Vice President, Marketing Strategy & Operations at Boys & Girls Clubs of America, about its back-to-school cause marketing campaign, Great Futures. Artis talks about some of the impressive early results from the program, including at least $800,000 from a July round-up program with jcpenney, and the range of cause marketing programs from pinups to collection programs. We also discuss how a large organization like BGCA meets the demands of businesses and consumers that insist that dollars raised locally stay locally. Tune in now! Summer is almost over. It’s time to put on your thinking cap back on!
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