92: Safeway Explores New Ways to Feed
Today on Cause Talk Radio, Megan and Joe talk to Christy Duncan Anderson, Executive Director of the Safeway Foundation. Safeway, a supermarket chain with over 1,300 locations in the United States, has embarked on a new campaign called Hunger Is, which is fighting hunger in America. Christy discusses the collaboration of several key partners in the campaign, including the Entertainment Industry Foundation, Share Our Strength, FRAC and Feeding America. It’s a unique combination of organizations that together are enhancing the impact of hunger relief on local communities. Christy also discusses how Safeway used shopper data to develop the Hunger Is campaign, and to choose the best fundraising vehicles for the effort. Whether you are a retailer who wants to launch a cause marketing campaign, or a nonprofit that’s eager to partner with a large retailer, this episode is for you! Tune in now!
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