How To Best Partner For Emergency & Crisis Response
Launching an emergency response isn’t easy. Executing a programmatic response, sharing evolving interventions with key stakeholders – and working with partners to leverage help where it is needed most is complicated work. But when done well, and in partnership with organizations vested in your impact and your response results, you can set the foundation for a relationship that generates results for years to come.
Since 2015, Save the Children and Amazon have partnered to provide children and families with essential supplies and services during times of crisis, and today, continue to work together to tackle some of the Earth’s greatest challenges for children. To do this they leverage Amazon’s leadership in customer obsession, innovation and supply chain for good and Save the Children’s expertise in children.
In today’s episode, EFG’s Alli Murphy is joined by Sarah Thompson, Save the Children’s Managing Director of Corporate Partnerships (and previous Director of U.S. Emergency Programs) and Abe Diaz Amazon’s Principal Technical Product Manager of Disaster Relief. The trio talks about how they’re combining their expertise to revolutionize access to disaster relief for children in the U.S. and around the world.
Whether you have a lot of experience launching emergency or crisis campaigns or are just at the beginning of thinking about how response might look in conjunction with a critical partner – you’ll learn a ton from this conversation! And, if you don’t work in disaster relief or crises response, the lessons learned and tips shared in this episode are still beneficial to a variety of partnerships and cause areas.
In today’s episode, we’ll explore:
- Key opportunities for organizations that are partnering in times of crisis – and the unique challenges those types of collaborations present
- How Amazon and Save the Children took their work from national to global
- How they partnered to respond quickly to the needs of children during the onset of the war in Ukraine
- Strategies for ensuring buy in from a large and varied group of stakeholders
- How best to work with cross functional colleagues to align on shared goals
- How best to partner in advance of and during crisis response
- Sarah & Abe’s biggest piece of advice for partnership of this type
This episode is brought to you by Save the Children.
Links & Notes
- Save the Children Website
- Save the Children Instagram
- Save the Children Facebook
- Amazon Website
- Amazon Impact Website
- Season 11, Ep5: Proactive Crisis Response With Google.Org
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- (00:00) – Welcome to Engage for Good
- (02:38) – Introducing Abe and Sarah
- (04:00) – Customer Obsession
- (11:51) – Flexibility
- (12:39) – The Ukraine Response
- (19:21) – Lessons Learned
- (21:47) – Advice for New Partnerships
- (25:58) – Learn More
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