Purpose 360: Purpose Under Pressure (episode 128)

Purpose Under Pressure

September 27, 2022

Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit. ​

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Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.

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Carol Cone

Carol is internationally recognized for her work in social purpose and CSR. Carol Cone ON PURPOSE is her return to her entrepreneurial roots and life’s passion: to educate, inspire and accelerate social purpose programs and impact for organizations and nonprofits around the globe.

For more than 25 years, Cone has embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. She adamantly feels that today, companies and brands must have a deeper meaning beyond the bottom line.

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