The Naked Marketers
Who needs real news? — Guest Andrew Sinkov from Evernote
Our guest on the show this week is Andrew Sinkov, VP of marketing for Evernote. The company is part of a movement redefining the nature of marketing leadership bubbling up from land of start-ups, and Sinkov shares his thoughts on community engagement, product development, and how to build a customer base of 3 million users without buying a single lead.
May 6, 2010