Navigating Into the Cause Marketing Triangle with Incite
Today, Megan and Joe chat with Sarah Harris, Vice President & Founder of Incite, about her firm’s work with nonprofits and companies on cause marketing partnerships.
Cause Marketing Goes Back to School with Target, Boys and Girls Clubs
Today Joe and Megan chat with Jenna Reck of Target who explains ‘Give With Target’, the retailer’s first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5 million directly to schools via a Facebook voting initiative.
Tevolution Infuses Cause with Every Sip
Today, Megan and Joe chat with Ian Simpson, Co-Founder of Tevolution, a cause business that donates back to nonprofits when consumers buy their iced tea and text a code to donate to one of four charities.
Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden
Today Joe and Megan chat with Christina Bennett of Elizabeth Arden about their bang-up new cause marketing campaign on Pinterest, Pin It To Give It, in partnership with nonprofit Look Good Feel Better.
New York Times Advertising Columnist Stuart Elliott Talks Cause Marketing
This week, Megan and Joe talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.”
5 Cause Marketing Trends
This week Joe and Megan discuss 5 cause marketing trends as highlighted in Network for Good’s latest white paper.
Causepreneur Jonah Lupton on New Start-up, Cauzly
Today on Cause Talk Radio, Megan Strand and Joe Waters chat with cause-preneur Jonah Lupton about his new business Cauzly.com.
Cause Marketing Legal Advice to Keep You Out of Jail
Today on Cause Talk Radio, we chat with legal experts Kristalyn Loson and Jonathan Pompan, both lawyers in the advertising and nonprofit practice at Venable LLP.
Does Cause Marketing Work? The Proof is in the Brand
Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!
Cause Marketing, Cause Branding, CSR: What’s the Difference?
Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding.