The Steve Jobs Effect

When a visionary joins forces with a film company and ends up having an affect on the company’s film quality.

Origins: By partnering with Pixar, Steve Jobs could be said to have lent to the amazing quality the animation studio churned out for over a decade, simply due to his vision and belief in quality.

Usage: Let’s hope that John Lasseter’s new role at Disney creates a Steve Jobs Effect with their overall output.

First used: The French Connection