Carol Cone

Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.

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Exploring the 2024 JUST 100 Rankings • Purpose 360 episode 166

Exploring the 2024 JUST 100 Rankings

February 27, 2024

JUST Capital’s Martin Whittaker returns to explore the recently released 2024 JUST 100 rankings, shedding light on what matters most to Americans today and what distinguishes the most “just” companies from all the rest.

Purpose 360 episode 165

Challenging the DEI Status Quo with Margaret Spence

February 13, 2024

Margaret Spence, an advocate for transformative change in the DEI landscape, joins Carol to discuss where companies currently stand with DEI and what needs to change.

Purpose 360 episode 264

Designing a Sustainable Fashion Future with Rothy’s

January 30, 2024

Dayna Quanbeck, COO and CFO of Rothy’s, joins Carol to explain how the company is helping consumers understand the harmony between fashion and environmental responsibility.

Purpose 360 episode 163

“We Aren’t Waiting to Inherit the World” Part 2

January 16, 2024

In the second half of this two-part series, Carol Cone welcomes Kehkashan Basu of Green Hope Foundation and Mavis Durowaa Mainu of OAK Foundation.

P360 162 COP 1

“We Aren’t Waiting to Inherit the World” Part 1

January 9, 2024

In the first half of this two-part series, Anna Stanley-Radière and Enkhuun Byambadorj join Carol to discuss how youth of today are not waiting for change, they are propelling it.

Purpose 360 episode 161

Predicting Purpose in 2024

January 2, 2024

We invited three purpose leaders – Tapestry’s David Casey, LionTree’s Caryl Stern and Mars Inc’s Andy Pharoah – to provide key insights into the needs of purpose in 2024.

Building a “Future Ready” World with WSP

December 19, 2023

Alastair (Aly) MacGregor, Senior Vice President and Executive Business Line Leader for Property and Buildings at WSP USA, joins us to discuss his recently released book, Future Ready: Your Organization’s Guide to Rethinking Climate, Resilience, and Sustainability.

Protecting Children Across Borders with Save the Children

December 5, 2023

Perry Yeatman, Head of Corporate at Save the Children, speaks about the organization’s remarkable century-long impact and how it is forging partnerships to create positive change for the children of the world.

Purpose 360 episode 158

We Want You ‘ToGetThere’ Safely This Holiday Season with Mothers Against Drunk Driving

November 21, 2023

MADD’s Stacey Stewart and Kim Pucci join Carol to discuss MADD’s impact and how they plan to get “there”— to a world in which impairment puts no lives at risk.

Purpose 360 episode 157

Ringing in a New Era of Purposeful Giving with Macy’s, Inc.

November 7, 2023

Macy’s Bobby Amirshahi and Sam Di Scipio walk us through how they are continuing to put Mission Every One into action to create a brighter future with bold representation for all.