Carol Cone, heralded as the 'Mother of Social Purpose,' is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
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Recorded live at Engage for Good, Purpose 360 brings together leaders from Big Brothers Big Sisters of America, the American Red Cross, The Trevor Project, Hasbro, and Impact Savvy on partnerships, purpose, and lasting impact.
Recorded live at Engage for Good, Purpose 360 brings together leaders from Mattel, the Obama Foundation, Active Minds, and OnPurpose Careers to share what’s next in social impact.
Balaji Ganapathy is back—challenging leaders to treat purpose as a growth engine and unpacking the four critical gaps holding back real impact at scale.
Scaling to billions in sales and 200M+ items donated, Bombas founder David Heath made the bold call to hand the CEO role to Jason LaRose—without losing the mission.
Companies aren’t abandoning purpose—they’re hibernating. Christopher Marquis on staying mission-driven when the political climate demands public silence.
Trident Builders’ Brendan McCluskey shares how his team is tackling aging and unsafe housing, high energy costs, and a generation of underemployed youth—all in Baltimore.
KABOOM! CEO Lysa Ratliff on 30 years of ending playspace inequity through co-creation with communities—proving play isn’t a luxury, it’s essential infrastructure for children’s futures.
Is the world better off because your business exists? The world’s #1 management thinker Andrew Winston joins Carol to discuss why sustainability is winning even when it looks like it’s losing.
AI may rule agendas, but trust keeps CEOs up at night. Alan Murray reveals why empathy, culture, and human alignment—not tech alone—will decide who thrives amid volatility.
When Honest Tea was discontinued, its founders refused to let their mission die. Learn how Seth Goldman and partners launched JUST Ice Tea in 90 days, creating a fair trade success that surpassed its predecessor.