Carol Cone

Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.

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PNC Helps Children and Communities Grow Up Great

January 7, 2020

Now in its 15th year, PNC’s Grow Up Great has served more than 5 million children in the U.S. through early childhood education grant-funded programs, educational materials and mobile engagement tours. A $500 million bilingual initiative, Grow Up Great la

Jeff Fromm Reveals the Purpose Advantage

December 18, 2019

In this episode, we spoke with Jeff Fromm, author, thought leader, and leader of Barkley and Futurecast, about purpose today and how Millennials and Gen Z are reshaping the role of business in society.

BBMG Is on a Mission to Make Sustainable Living Desirable to All

December 3, 2019

BBMG was founded on the idea that branding can be a force for transformation for people and society. In the 16 years since launch, BBMG has shifted the way consumers and industry views brands: not as transactional entities, but human-centered connectors b

The New York Times Finds Purpose in Truth

November 19, 2019

In an era of fake news and alternative facts, the media is finding a new purpose rooted in transparency and truth. This week, the Times’ Amy Weisenbach talks about how the institution’s latest campaign was driven by purpose and brought to life through th

CECP: Giving in Numbers 2019

November 7, 2019

Carmen Perez, Senior Director of Data Insights, and Andre Solorzano, Senior Manager of Data Insights at CECP, joined Carol to share the story behind this nearly two decades-long effort to track and analyze the far-reaching impact of corporate giving.

Brewing a Purpose with AB InBev

October 23, 2019

Pablo Jimenez, AB InBev’s Global Vice President, Reputation & Communications, joined Purpose 360 to unpack the company’s “Dream. People. Culture.” approach to bringing people together for a better world.

Redefining Corporate Reputation

October 8, 2019

Reputation is corporate currency today. Yet reputation can seem hard to quantify—and at a time when transparency and authenticity are expected by all stakeholders, the ability to measure and track reputation is critical.

Force for Nature

September 25, 2019

This Climate Week, the future of our earth is top of mind. But for Restore the Earth Foundation, this is just one week out of the year that the nonprofit dedicates to our planet—starting with restoring 1 million acres in the Mississippi River Basin, known

Bridging Hope and Possibility with Cisco

September 10, 2019

Cisco is in the business of connecting people. To Cisco, that means more than providing industry-leading technology—it means creating a world of potential to make the impossible possible.

CECP is Making Business a Force for Good

August 27, 2019

In this episode, Carol talks with Daryl Brewster, CECP’s powerhouse CEO and former Nabisco and Krispy Kreme executive. Under his leadership, CECP convenes 200 of the world’s largest companies, representing $6.6 trillion in revenues, more than $20 billion

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