Carol Cone

Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.

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Purpose 360 episode 148

Bridging the Digital Divide with AT&T

July 4, 2023

Mylayna Albright, Assistant Vice President of CSR at AT&T, joins us to explain how AT&T’s work to bridge the digital divide has opened doors, empowered communities, and led to meaningful social and economic progress.

Purpose 360 episode 147

The EPiQ Unlock to Your Organization’s Purpose

June 20, 2023

Carol Cone is joined by Wendy Salomon from The Harris Poll to walk you through EPiQ, a first-of-its-kind tool to measure the success of your organization’s purpose.

Purpose 360 episode 146

Revolutionizing the Tequila Industry with CEO Michael Dolan

June 6, 2023

CEO Michael Dolan shares why he created Mijenta Tequila and how he is demonstrating to businesses and their leaders that it’s possible to pursue premium quality, purpose, and profit all at the same time.

Purpose 360 episode 145

Better Care for a Better World with Kimberly-Clark

May 23, 2023

We invited Alison Lewis, Chief Growth Officer, to discuss how Kimberly-Clark operates with its purpose-led, performance-driven approach and how it ultimately influences culture through its purpose.

Purpose 360 episode 144

How Hormel Applies Cultural Anthropology to Fuel Inclusive Innovation

May 9, 2023

Tanya Rodriguez of Hormel Foods joins Carol to talk about her role using ethnography and storytelling to uncovering diverse consumer insights, and how learning directly from consumers impacts Hormel’s food while ensuring products reflect equity and representation.

Purpose 360 episode 143

Building a Just and Regenerative Tomorrow with Forum for the Future

April 25, 2023

We invite Sally Uren, Chief Executive at Forum for the Future, to walk us through how businesses can lead the way to create a just and regenerative future where both people and the planet thrive and what to do along the way.

Purpose 360 episode 142

What Is Happening with ESG?

April 11, 2023

Judy Samuelson – VP, Founder, and Executive Director of the Aspen Institute’s Business and Society Program – and David Young – Managing Director and Senior Partner of Boston Consulting Group – join Carol to explain the ESG controversy and provide their insight to business leaders.

Purpose 360 episode 141

Open Hiring for Wide Open Dreams with Greyston

March 28, 2023

We invited Joseph Kenner, President and CEO, to speak to the present and future of Greyston and how inclusive hiring can benefit your organization.

Purpose 360 episode 140

To B or Not To B (Lab)

March 14, 2023

We invited Eleanor Allen, B Lab’s new Lead Executive, who has taken the reins from its original founders, to speak to the present and future of both B Lab and B Corps.

Purpose 360 • episode 139

Once a Warrior, Now a Social Entrepreneur

February 28, 2023

Jake Wood, co-founder of Groundswell, leads us through his purpose journey, from creating social entrepreneurship ventures to the impact your company can make through them.

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