Leisa Krauss has been in the medical aesthetic industry for over 25 years – bringing honesty, expertise, humour, and a plethora of industry skills to both her patients and her clients. She’s worked alongside and assisted top Laser Surgeons, Aesthetic Physicians, and leading Dermatologists. She’s held positions in almost every area of the industry, including Laser Technician & Physician Assistant, Clinical Educator, Laser Program Development, Sales, Management, and, most recently, Clinic Mergers & Acquisitions.
During her career, she’s treated thousands of patients, worked with hundreds of clinics, and managed numerous aesthetic teams. Leisa started Vanity Empire Consulting Inc. in 2013 and is passionate and obsessed with supporting her clients in building highly successful and profitable cosmetic practices.
Her clients call her Leis ("Lease"), but she’s better known as “The Bitch’n Beautician.”
Two practices, same city, same lasers, same prices — one is scaling, one can’t keep the lights on, and the market has nothing to do with it. Inside: why your expensive equipment “didn’t work,” the morning routine and huddle rebuild that change what your team notices, and a 30-day challenge that’ll give some of you a blister by noon.
Thirty years, a hundred episodes, and one hard line: are you collecting a paycheck or building something worth owning? Leisa Krauss marks the milestone with the truths that separate the top of medical aesthetics from everyone still stuck at the bottom.
Your summer schedule looks like Swiss cheese, and the panic sale you’re about to run will cost you more than the slow season ever could. Here’s the Q3 blueprint for protecting a luxury practice when your patients would rather be on a paddleboard than in your chair.
Your schedule is full, your promotions are working, and your clinic is quietly dying — because a calendar built on discounts isn’t loyalty, it’s dependency, and someone can always be cheaper than you. This episode rips into how medical aesthetics confused luxury with liquidation, and the strategic structure that turns promotions from a slow bleed into a brand you can scale past seven figures.
Your team isn’t lying to you — they’re nodding through trainings they never actually retained, and the gap between what you taught and what they execute is where your profit is disappearing. This episode is my case that most MedSpa owners don’t have a marketing problem; they have an inspection problem.
The laser didn’t fail your practice — your strategy failed the laser. Leisa breaks down the data, demographic, and execution gaps quietly draining MedSpas, and the six disciplines that separate the clinics guessing from the clinics winning.
Most MedSpa memberships fail for the same handful of reasons, and none of them are about the perks. Leisa Krauss lays out what a recurring revenue model actually looks like when it’s engineered to drive behavior — and the architecture that separates a coupon book from a clinic-stabilizing revenue engine.
Somewhere right now, a patient is asking a MedSpa employee about their membership program and being told “I think we have something like that going on.” Leisa Krauss is here to explain exactly how much that moment is costing you — and how to make sure it never happens again.
The patients are out there, they’re informed, and they’re spending — but if your acquisition strategy hasn’t evolved past Instagram posts and discounts, you’re already invisible to them. Leisa Krauss breaks down the 2026 Buyer Frame and the three acquisition channels that separate the practices scaling right now from the ones still wondering where their patients went.
Your vendors have quotas, targets, and a vested interest in your success — and most of you are leaving that leverage completely untouched. Leisa Krauss hands you the exact scripts and frameworks to stop being sold to and start leading every vendor relationship in your practice.