Trenta-two
January 27, 2011
Starbucks rebrands and goes big. Lexus hangs it all out there. Behind the scenes of ads are better than the ads themselves. Branding should have a backbone.
Pete has been a broadcaster for the last 30 years, falling in love with the edit bay in the back of a newsroom in Colorado Springs, Colorado. He studied journalism at the University of Colorado with a focus on long-form documentary production, turning that early experience into a career helping businesses shape the stories of their brands through image and sound. Pete earned an M.S. in Organizational Design and spent fifteen years teaching graduate marketing students the power of human-centered communications. From public relations teams on global multi-million dollar brand projects to marketing for independent business owners, Pete has helped shape communications that build brands. In 2006, he launched Fifth & Main, LLC., a media consultancy focused on brand-building through the nascent field of podcasting. In 2020, nearly 3,000 individual podcast episodes behind them, the company rebranded as TruStory FM with an ear toward the next decade of podcast education and entertainment.
Pete has hosted as well as been a panelist on a number of episodes.
This page features episodes on which he has been a host.
See episodes where Pete has been a panelist right here.
Starbucks rebrands and goes big. Lexus hangs it all out there. Behind the scenes of ads are better than the ads themselves. Branding should have a backbone.
This week on the show, Nikki Kinzer and Pete Wright take on the organizing cycle and give you some ideas on how you can get back on the horse when you start feeling chaos creeping into your life!
This week on the show, Nikki Kinzer and Pete Wright take on the myth and give you a framework for thinking about organization and how to get started on your own organizing journey.
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Cadence Vice President and COO has served almost every capacity in her 22 years at Cadence. She has served as leader and mentor across the project management community and helped countless practitioners achieve success through project management themselve