Meet Your Host

Pete Wright

Pete has been a broadcaster for the last 30 years, falling in love with the edit bay in the back of a newsroom in Colorado Springs, Colorado. He studied journalism at the University of Colorado with a focus on long-form documentary production, turning that early experience into a career helping businesses shape the stories of their brands through image and sound. Pete earned an M.S. in Organizational Design and spent fifteen years teaching graduate marketing students the power of human-centered communications. From public relations teams on global multi-million dollar brand projects to marketing for independent business owners, Pete has helped shape communications that build brands. In 2006, he launched Fifth & Main, LLC., a media consultancy focused on brand-building through the nascent field of podcasting. In 2020, nearly 3,000 individual podcast episodes behind them, the company rebranded as TruStory FM with an ear toward the next decade of podcast education and entertainment.

Pete has hosted as well as been a panelist on a number of episodes.
This page features episodes on which he has been a host.
See episodes where Pete has been a panelist right here.

Helping Employees Embrace Change

Originally published in HRHorizons for the National Association of College and University Business Officers (NACUBO), Helping Employees Embrace Change, outlines the key elements that cause fear and confusion in team members when confronted with significan

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Lost

The lost episode. Megan has a review of her trip to the Cause Marketing Forum in Chicago. D8 hits and Jobs talks about Flash, market-dominance, and drive. Pete talks for a long time. Zuck sweats. Facebook moves from fans to likes. Props to Dropbox and Box.net for building fantastic sharing services between people who otherwise have no common ground. Like between Portland and Vancouver (WA).

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The Importance of Training as a Team

We underestimate what it means to collaborate. The result is often a catalog of missed opportunities for improving function across the organization, which comes at the expense of systems training and technology solutions for simple problems.

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