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Adopting A “Plus-Up” Mentality For Growth with The Leukemia & Lymphoma Society’s Jana Bearden

There is no one-size-fits-all formula for peer-to-peer fundraising events. The most successful programs excel in different ways, some by engaging corporate teams, others by involving family and community teams. While some programs consist of numerous smaller events, others focus on a select number of large-scale events. The revenue sources also vary, with some programs heavily reliant on sponsorships and others predominantly driven by peer-to-peer fundraising.

Rather than relying on a single strategy, top-performing programs leverage various approaches to find success. Top fundraising programs are always seeking opportunities for small-scale enhancements that, when combined, can lead to exponential growth. 

In this episode, join Marcie Maxwell from P2PPF as she sits down with Jana Bearden, the Vice President for Campaign Development, Community Initiatives at The Leukemia & Lymphoma Society (LLS). They will dig into the secrets behind Light The Night’s remarkable revenue rebound post-pandemic and discuss how incremental changes are generating significant results.

In today’s episode, we’ll explore:

  • Strategies employed by LLS to gain buy-in from staff and volunteers.
  • The significance of prioritizing goal planning in addition to goal setting.
  • Techniques used by LLS to foster a “plus-up” mentality among their staff.

Mentioned Links

The Leukemia & Lymphoma Society

Light The Night

The Leukemia & Lymphoma Society – Instagram

Stay Connected on LinkedIn

Connect with Jana

Connect with Marcie

Connect with the Peer-to-Peer Professional Forum

As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it’s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.

Welcome to The P2P Soapbox, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a soapbox, if you will — to discuss the hot topics facing our industry.

Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their soapbox issues, sharing best practices, and celebrating success stories.