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Igniting A Mission-Driven Peer-to-Peer Community With Cure SMA’s Jesse Aynes & Kyle Houlihan

It seems obvious that peer-to-peer fundraising events would be designed with the organization’s missions in mind.

However, amidst the critical logistics decisions, competing messaging priorities and the influence of multiple stakeholders, prioritizing a mission-centric approach can inadvertently take a back seat.

In this episode, Cure SMA’s Jesse Aynes & Kyle Houlihan join P2PPF’s Marcie Maxwell for a conversation on the importance of leading with a mission-first strategy. Kyle & Jesse will share how their team is expanding the Walk-n-Roll community by engaging direct mission providers and tell the story of how they launched a new on-site mission experience – and what they learned from it.

In this episode, we’ll also explore:

  • The importance of a consistent branding & mission experience – and the distinction between the two

  • How their program is evolving to meet the needs and share the stories of the SMA community

  • The full-circle impact of the Walk-n-Roll program on Cure SMA’s mission

Mentioned Links

Cure SMA

Cure SMA Walk-n-Roll

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As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it’s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.

Welcome to The P2P Soapbox, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a soapbox, if you will — to discuss the hot topics facing our industry.

Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their soapbox issues, sharing best practices, and celebrating success stories.

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