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The legal industry in under considerable pressure to change. It is with this backdrop that Jeff Fried shares his perspective on the future of findability in the legal industry and the changes that these associated pressures are putting on large firms to take on through technology.
Watching how advertising affected the Chilean dictatorship of Pinochet and brought about his downfall in the late 80s in Pablo Larraín’s film No, it’s clear that those behind the ads just might understand our decision-making process better than we do… and it’s downright frightening.