At many nonprofit organizations, peer-to-peer fundraising programs and corporate partnerships live on separate teams with different goals and often competing priorities. However, there is a clear connection between the two.
Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, it can also be a great way to deepen relationships with existing corporate partners through employee engagement. In the same vein, adding a cause marketing campaign can amplify a peer-to-peer program sponsor’s impact on our missions.
At their core, both peer-to-peer and corporate fundraising campaigns empower supporters to ask for donations on the behalf of the organization – and when you leverage the two initiatives in tandem, that’s when a true win-win-win partnership can be created for all teams involved.
In this episode, the Peer-to-Peer Professional Forum’s Marcie Maxwell and Engage For Good’s Alli Murphy are joined by Robyn Raphael, Director of Corporate Partnerships for St. Baldrick’s Foundation and Amanda Palm, Director of Communications & Partnerships at Sport Clips. The group discusses how St. Baldrick’s signature peer-to-peer head-shaving events – a consistent member of the P2P US Top 30 – led to a natural partnership between the childhood cancer charity and the sports-themed hair care franchise and its stylists. Robyn and Amanda will share their secrets to building a strong working relationship and how they work together to grow both of their businesses.
In today’s episode, we’ll explore:
- How peer-to-peer fundraising can serve as a platform for employee engagement
- What it takes to create & sustain a mutually beneficial partnership
- The importance of listening and trust in a nonprofit-corporate partnership
Mentioned Links
@stbaldricks on Facebook, Instagram, TikTok & Threads
@sportclipshaircuts – Facebook, Instagram & TikTok
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