In this bite-sized episode of The Podcast Podcast, Pete and Andy dive into the world of podcast subscriptions and memberships. They discuss the differences between Apple’s subscription model and running your own membership program using a third-party service like Memberful.
Pete explains that Apple’s subscription service is easy to use but comes with limitations, such as being exclusive to the Apple Podcasts app and lacking integration with other services like Discord. He also points out that Apple takes a 30% cut of the subscription revenue.
On the other hand, using a service like Memberful allows for more flexibility and control over your membership program. It enables you to offer bonus content, access to multiple podcasts, and integration with other services. However, it requires more setup and management on the podcaster’s end.
They also touch on the recent report suggesting that Apple Podcasts may favor shows with subscriptions in their recommender algorithm. They consider the potential benefits and drawbacks of participating in Apple’s subscription program.
Tune in to learn more about the pros and cons of each approach and decide which one might be right for your podcast.
