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2025 Purpose Predictions • Purpose 360 • Episode 191

2025 Purpose Predictions

Every year, we consult with the leading voices in social impact, purpose, and sustainability and ask that they share their predictions for what lies ahead in 2025. From technological advancements and evolving corporate responsibilities to a new U.S. presidential administration and cut-backs in DEI investments, these experts share their perspectives on the future of purposeful work.

We invited Justina Nixon-Saintil, Chief Impact Officer at IBM; Martin Whittaker, CEO of JUST Capital; Caryl Stern, Managing Director at LionTree; and Jennifer Lawson, CEO of Keep America Beautiful, to share their predictions for 2025. Each brings a unique perspective shaped by their experience in social impact, corporate responsibility, and sustainability. Together, they explore the challenges and opportunities ahead, including how purpose-driven organizations can create meaningful change in the new year.

Listen for insights on:

  • AI’s transformative potential to improve education, community engagement, and nonprofit work
  • Why it’s urgent that businesses move beyond superficial commitments
  • Disability inclusion as a critical aspect of DEI
  • How collective action can help address environmental issues

Resources + Links:

Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.

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