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From Idea to Impact: JetBlue’s Journey In Social Responsibility

All businesses start as an idea, a concept. However, only a select few evolve into full-fledged corporations, and even fewer have employees who’ve been there since day one.

Meet Icema Gibbs, JetBlue’s Vice President of Corporate Social Responsibility & Diversity, Equity, and Inclusion. She joined the aviation company before they had a single plane. Now, more than two decades later, she’s still with JetBlue, having witnessed significant transformations during her tenure.

In this episode, EFG’s Alli Murphy and Icema take you on a journey through JetBlue for Good and the JetBlue Foundation, which recently celebrated its 10th anniversary. Along the way, they explore JetBlue’s signature Fly Like A Girl initiative, the company’s 13th annual golf classic, and much more.

JetBlue For Good serves as the company’s platform for corporate social impact. It zeroes in on the areas that matter most to the airline’s customers and crewmembers: youth/education, the environment and the community. The JetBlue Foundation is the aviation industry’s first airline foundation dedicated to supporting aviation-related education and STEM initiatives.

In today’s episode, we’ll explore:

  • JetBlue’s journey from community affairs to cause marketing to CSR
  • How they augment small budgets with employee and consumer engagement
  • Three things that make Icema an influential leader
  • How JetBlue’s social impact work often precedes its business ventures in new geographic locations
  • How the Foundation reworked its grant application process after candid feedback from grantees

Links & Notes

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