Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
Big Brothers Big Sisters of America’s Artis Stevens shares his journey, from leading the organization to how he leverages partnerships to expand mentorship’s impact.
Carol Cone talks with Katie Hodgetts and Dr. Adewumi Babatunde Enoch, two leaders from the One Young World Summit, to discuss how purpose drives meaningful environmental and social change.
Per Heggenes discusses his commitment to empowering refugees and addressing the global issues causing an increase in refugees, such as climate change and poverty.
Carol Cone speaks with two inspiring changemakers: Annie Lu, co-founder of H2Ok Innovations, and Rebecca Daniel, founder of The Marine Diaries, at the One Young World Summit.
Carol Cone speaks with three inspiring young leaders—Abideen Olasupo, Lillian Olivia Orero, and Gitanjali Rao—about their work in harnessing artificial intelligence for social innovation.
Paul Polman joins Carol Cone to discuss the urgent need for courageous leadership in today’s world. Paul shares insights on how young leaders are key to driving this transformation and more.
PNC Foundation’s Sally McCrady highlights the program’s strategic direction, active employee volunteerism, and a commitment to asking, “Is this going to help children?”
Aflac’s Jon Sullivan and Buffy Swinehart share insights on how companies can sustain and grow their social impact efforts and remain true to their mission while making a real difference.
TWMP’s Nav Sawhney and the Whirlpool Foundation’s Deb O’Connor speak about their work together to improve life for women and girls worldwide.
Every day, we make small decisions to lead more sustainable lives. These choices reflect a growing awareness of the impact humans have on the planet.