Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
Connor Leipold, Johnson Outdoors Spokesman and SCUBAPRO Brand Manager, shares his insights about their values and purpose.
We invited Eli Lilly’s Jim Greffet to explain how the company’s environmental and social commitments are grounded in purpose strategy, as well as how the company helps its employees lead purposeful careers.
From her inspirational upbringing to her innovative work at UNICEF, Caryl offers invaluable insights for navigating the complexity of a changing world.
Justina Nixon-Saintil shares how IBM is setting a standard for corporate responsibility through employee volunteering, skills development, and the Sustainability Accelerator, which has been heralded as a blueprint for corporate responsibility.
JUST Capital’s Martin Whittaker returns to explore the recently released 2024 JUST 100 rankings, shedding light on what matters most to Americans today and what distinguishes the most “just” companies from all the rest.
Margaret Spence, an advocate for transformative change in the DEI landscape, joins Carol to discuss where companies currently stand with DEI and what needs to change.
Dayna Quanbeck, COO and CFO of Rothy’s, joins Carol to explain how the company is helping consumers understand the harmony between fashion and environmental responsibility.
In the second half of this two-part series, Carol Cone welcomes Kehkashan Basu of Green Hope Foundation and Mavis Durowaa Mainu of OAK Foundation.
In the first half of this two-part series, Anna Stanley-Radière and Enkhuun Byambadorj join Carol to discuss how youth of today are not waiting for change, they are propelling it.
We invited three purpose leaders – Tapestry’s David Casey, LionTree’s Caryl Stern and Mars Inc’s Andy Pharoah – to provide key insights into the needs of purpose in 2024.