Carol Cone, heralded as the 'Mother of Social Purpose,' is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
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As the leading voice in ‘just’ business behavior, JUST Capital is a nonprofit organization with a mission to equip the market with the data, tools and insights to deliver on the promise of an economy that works for all Americans. To talk about the evoluti
To talk about how TCS put its employees, communities, and customers first throughout the pandemic, we welcomed back to the show Balaji Ganapathy, Chief Social Responsibility Officer at TCS.
Picking up where we left off last week, Jonathan Atwood is back to talk about the realities of returning to in-office work, and the critical need for empathy and humanity in the process. He’s a former global communications head at Unilever, provocateur, a
To talk about the realities of returning to in-office work, and the critical need for empathy and humanity in the process, we welcomed to the show Jonathan Atwood, a former global communications head at Unilever, provocateur, and champion for the voice of employees.
To talk about the Vitamin Angels’ genesis and growth, we welcomed to the show Howard Schiffer, President and Founder, and Chris Hortinela, Senior Manager of CSR Partnerships.
To learn more about volunteering and purpose within corporates today, Purpose 360 welcomed Carmen Perez, former Senior Director of Data Insights at CECP; Lalita Badinehal, former VP of Corporate Citizenship at Credit Suisse; and Matthew Nelson, AVP Corpor
“Business as usual” is no longer viable—the landscape has changed, the definition of success has shifted, and the responsibilities of a business now land far beyond merely generating profit. It’s this thesis that frames the insights in a new book called T
To talk about how Nextdoor brings purpose home, and how the platform played a critical role in COVID-19 response, we welcomed to the show Maryam Banikarim, Head of Marketing.
To talk about all things “good” at Microsoft, we spoke with Kate Behncken, Vice President and Lead of Microsoft Philanthropies.
Not many consumers know that American Express pioneered modern cause marketing. To talk about American Express’s initiatives, we spoke with Timothy McClimon, Senior Vice President, Corporate Social Responsibility and President, American Express Foundation