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Growing More Good with ScottsMiracle-Gro

No one wakes up on a Saturday morning eager to purchase garden and lawn control products, and ScottsMiracle-Gro knows that. Consumers buy these products to use on something that they enjoy — their vegetable garden, their flowers, or the lawn their kids play on.

That’s why ScottsMiracle-Gro’s purpose is to bring goodness to every person and every patch of the Earth. This applies to the next generations of gardeners, too: ScottsMiracle-Gro is encouraging childrens’ love for the outdoors through gardening programs in an effort to nurture future stewards of the environment.

Jim King, EVP and CCO of ScottsMiracle-Gro, has returned to Purpose 360 to share an update on the company’s purpose commitment, GroMoreGood.

Listen for insights from Jim on:

  • How ScottsMiracle-Gro makes purpose “sticky” to engage employees, connect with consumers, and support future stakeholders.
  • Why organizations require executive leader buy-in and commitment to live their purpose.
  • How employee engagement and storytelling drive authenticity and trust in purpose.
  • If you can’t live and be your purpose, then you should move on from it.

Links & Notes

  • (00:00) – Welcome to Purpose 360
  • (00:42) – Jim King from ScottsMiracle-Gro
  • (05:29) – Evolved Purpose
  • (08:04) – Actions to Embed Their Purpose
  • (09:35) – Predictive Analytics
  • (11:23) – Feeling Good About a Brand
  • (13:58) – Growth
  • (15:48) – GroMoreGood
  • (17:42) – Employees
  • (21:01) – The Pandemic
  • (25:03) – Initiatives
  • (28:18) – Learning by Listening
  • (33:55) – Gro1000
  • (35:56) – Being Embedded
  • (38:00) – HeadStart
  • (38:45) – Partnerships
  • (41:16) – The Journey for Your Own Purpose
  • (43:24) – Insights Regarding Embedding
  • (44:48) – Last Thoughts & Wrap-Up

Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.

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