Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
Reba Dominski, Chief Social Responsibility Officer and President of the US Bank Foundation, joined Purpose 360 to talk about how purpose drives community, economic, and workforce development inside and outside the company.
Aside from its flagship rankings, JUST Capital is doing a lot to harness the power of American business for good. In this episode, CEO Martin Whittaker expands on the JUST ETF, JUST Index, and what comes next in a “just” economy.
The global health company blends heart, science, and ingenuity to set a bold vision.
Tony Cervone, SVP of Global Communications, discusses how GM uses purpose to navigate change and build culture.
Roving reporter Carol Cone spoke with leaders in social purpose at the CECP (Chief Executives for Corporate Purpose) Summit last month. Catch a behind-the-scenes “listen” into the Summit in this special episode of Purpose 360.
In this episode, CEO Jesse Laflamme shares the Pete and Gerry’s story and how purpose helped the company navigate shifting consumer-food relationships, the rise of factory farming, and animal welfare challenges.
Eileen Howard Boone explores the healthcare company’s commitments to help people on their path to better health
Aflac’s Catherine Hernandez-Blades shares how the “Four Es” guides Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer
Laundry detergent pod pioneer Jonathan Propper shares how social enterprise Dropps puts purpose in every product
United Way’s William Browning shares how a 130-year-old organization is changing how nonprofits use technology for good