Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
Mylayna Albright, Assistant Vice President of CSR at AT&T, joins us to explain how AT&T’s work to bridge the digital divide has opened doors, empowered communities, and led to meaningful social and economic progress.
Carol Cone is joined by Wendy Salomon from The Harris Poll to walk you through EPiQ, a first-of-its-kind tool to measure the success of your organization’s purpose.
CEO Michael Dolan shares why he created Mijenta Tequila and how he is demonstrating to businesses and their leaders that it’s possible to pursue premium quality, purpose, and profit all at the same time.
We invited Alison Lewis, Chief Growth Officer, to discuss how Kimberly-Clark operates with its purpose-led, performance-driven approach and how it ultimately influences culture through its purpose.
Tanya Rodriguez of Hormel Foods joins Carol to talk about her role using ethnography and storytelling to uncovering diverse consumer insights, and how learning directly from consumers impacts Hormel’s food while ensuring products reflect equity and representation.
We invite Sally Uren, Chief Executive at Forum for the Future, to walk us through how businesses can lead the way to create a just and regenerative future where both people and the planet thrive and what to do along the way.
Judy Samuelson – VP, Founder, and Executive Director of the Aspen Institute’s Business and Society Program – and David Young – Managing Director and Senior Partner of Boston Consulting Group – join Carol to explain the ESG controversy and provide their insight to business leaders.
We invited Joseph Kenner, President and CEO, to speak to the present and future of Greyston and how inclusive hiring can benefit your organization.
We invited Eleanor Allen, B Lab’s new Lead Executive, who has taken the reins from its original founders, to speak to the present and future of both B Lab and B Corps.
Jake Wood, co-founder of Groundswell, leads us through his purpose journey, from creating social entrepreneurship ventures to the impact your company can make through them.