Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
To learn more about volunteering and purpose within corporates today, Purpose 360 welcomed Carmen Perez, former Senior Director of Data Insights at CECP; Lalita Badinehal, former VP of Corporate Citizenship at Credit Suisse; and Matthew Nelson, AVP Corpor
“Business as usual” is no longer viable—the landscape has changed, the definition of success has shifted, and the responsibilities of a business now land far beyond merely generating profit. It’s this thesis that frames the insights in a new book called T
To talk about how Nextdoor brings purpose home, and how the platform played a critical role in COVID-19 response, we welcomed to the show Maryam Banikarim, Head of Marketing.
To talk about all things “good” at Microsoft, we spoke with Kate Behncken, Vice President and Lead of Microsoft Philanthropies.
Not many consumers know that American Express pioneered modern cause marketing. To talk about American Express’s initiatives, we spoke with Timothy McClimon, Senior Vice President, Corporate Social Responsibility and President, American Express Foundation
At Unreasonable, impatience is a virtue. That’s because the most pressing social-global challenges of our day require immediate action, and the relentless pursuit of solutions can literally save lives. This week, we continue our conversation with Daniel E
At Unreasonable, impatience is a virtue. That’s because the most pressing social-global challenges of our day require immediate action, and the relentless pursuit of solutions can literally save lives. To learn more, we spoke with Daniel Epstein, founder
Throughout COVID-19, PNC has doubled down on its efforts to support employees, customers, and communities. To talk about the company’s rapid, human-centric response to the pandemic, we welcomed back to the show Sally McCrady, President and Chair of the PN
The natural and organic foods movement is taking on new meaning—and urgency—as societies better understand the link between the food we eat and the health of our planet. This week we continue our conversation with Mark Retzloff, one of the pioneers of the
The natural and organic foods movement is taking on new meaning—and urgency—as societies better understand the link between the food we eat and the health of our planet. This week we talk to Mark Retzloff, one of the pioneers of the natural, organic, and