Today Joe and Megan chat with Jenna Reck of Target who explains ‘Give With Target’, the retailer’s first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5 million directly to schools via a Facebook voting initiative.
Today, Megan and Joe chat with Ian Simpson, Co-Founder of Tevolution, a cause business that donates back to nonprofits when consumers buy their iced tea and text a code to donate to one of four charities.
Today Joe and Megan chat with Christina Bennett of Elizabeth Arden about their bang-up new cause marketing campaign on Pinterest, Pin It To Give It, in partnership with nonprofit Look Good Feel Better.
This week, Megan and Joe talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.”
This week Joe and Megan discuss 5 cause marketing trends as highlighted in Network for Good’s latest white paper.
Today on Cause Talk Radio, Megan Strand and Joe Waters chat with cause-preneur Jonah Lupton about his new business Cauzly.com.
Today on Cause Talk Radio, we chat with legal experts Kristalyn Loson and Jonathan Pompan, both lawyers in the advertising and nonprofit practice at Venable LLP.
Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!
Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding.
Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events.