Pete has been a broadcaster for the last 30 years, falling in love with the edit bay in the back of a newsroom in Colorado Springs, Colorado. He studied journalism at the University of Colorado with a focus on long-form documentary production, turning that early experience into a career helping businesses shape the stories of their brands through image and sound. Pete earned an M.S. in Organizational Design and spent fifteen years teaching graduate marketing students the power of human-centered communications. From public relations teams on global multi-million dollar brand projects to marketing for independent business owners, Pete has helped shape communications that build brands. In 2006, he launched Fifth & Main, LLC., a media consultancy focused on brand-building through the nascent field of podcasting. In 2020, nearly 3,000 individual podcast episodes behind them, the company rebranded as TruStory FM with an ear toward the next decade of podcast education and entertainment.
Pete has hosted as well as been a panelist on a number of episodes.
This page features episodes on which he has been a host.
See episodes where Pete has been a panelist right here.
Our guest this week on the show is AT&T Mobility’s Brian Dominguez. Brian digs into the app ecosystem from the catbird seat, right between the exploding mobile app market and the platform. He brings some masterful smarts with and shows how he helps drive innovation and deliver results in the palm of your hand. Which is not as weird as it sounds.
Implementing a Balanced Scorecard approach to quality and performance management can be tricky. Most teams are naturally cynical when it comes to new tools that
For many of us, we carry a clear emotional connection to our stuff. Things take on personalities, character, mood, all of which makes it that much harder to say goodbye when it’s time to clear the clutter. This week on the show, Nikki Kinzer and Pete Wright talk about the human nature of stuff, and how to break the emotional ties that bind us to things we no longer need!
Our guest on the show this week is Sean O’Driscoll from Ant’s Eye View. He takes us on a whirlwind tour of media metrics and measuring the performance of your social media effort and expense.
Measuring performance is about more than simply measuring the work of your people. Modern managers are faced with aligning the strategic goals of the organization
Our guest this week on the show is Cheezburger Networks CTO Scott Porad. Scott paints a picture of how the market can successfully drive product innovation, and shows just how successful a community building initiative can be. Not a Cheezburger fan? You will be… you. will. be.
Keeping a positive attitude on the job is hard work. In the face of political struggles, management misunderstandings, job frustration is bound to kick in sometime or another in your career. In the face of all of it, you know you have to put your best fac
Our guest on the show this week is Jake Poinier, copywriter from Boomvang Creative. Jake takes us to school on writing clever copy, the importance of having a pro communicator on your team and, most importantly, what a “Vang” is.
One of the great challenges to efficiency across organizations lies in being able to clearly communicate how work gets done, and who’s doing it. Before Visio, we did it through detailed policy manuals and word-of-mouth, but these hand-me-down techniques o
Our guest on the show this week is the one and only Dave Olsen, community wrangler from HootSuite, who fills us in on just how to build a compelling and effective community and social marketing campaign on the cheap.