What’s the purpose of events?
It’s a big question, and heavy is the weight on those whose industry shifted overnight in the era of COVID. Opportunity might be too generous a word for the experience, and pivot too slight. What happened in our efforts to understand gatherings during the pandemic marked a transformation in how we as human organisms express our desires to connect with one another. We could have simply walked away when events were cancelled. We could have gone into social hibernation.
But we didn’t. Because we need one another.
Our guest today is a testament to that. Corey Briscoe serves as managing partner and chief operating officer for ABCD and Company. Their work is rooted in bringing people together. They’re based in Rockville, MD, and, as it is written on their website, the are a “national, award-winning, full-service marketing and events firm specializing in stakeholder engagement and multicultural communications.” That line might be true in practice, but in spirit it serves to minimize so much of the hard work of change Corey and his team have lead in the last year as their entire world shifted.
So, what is the purpose of events? When we gather, we express and engage in our own purpose. We elevate one another toward a higher good. We organize. We transform. We lift and inspire. As you will hear in this conversation, the practical aspects of managing an events business might have changed dramatically. But when we remember why events exist, we weather change, level up, and press forward.
Links & Notes
In season three of Mission Forward, Carrie Fox welcomes Natalie S. Burke explore the state of our collective health in the wake of the pandemic and what's necessary to bring us back together. They talk with experts, truth tellers, and firebrands who work and move among us to see what lies at the intersections of identity, value, and power.
Natalie S. Burke
A nationally-known speaker, “equity evangelist,” strategist, master facilitator, and public health leader, Natalie provides executive leadership for CommonHealth ACTION whose mission is to develop people and organizations to produce health through equitable policies, programs, and practices. Natalie joins Carrie as co-host for Season 3 of Mission Forward.
Carrie Fox is the founder and CEO of Mission Partners, a woman-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since launching her first firm in 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.