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Culture School with Amira El Gawly

Amira El-Gawly believes love is making a comeback at work, and she should know: she’s spent the better part of her career with a keen eye on her people, their relationships, and what leads to better results. This week she shares the hard work of bringing people together.

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Amira El-Gawly believes love is making a comeback at work.

That’s a pretty heady statement, and one you might be tempted to dismiss. What’s love got to do with work? you might say. We’re about engagement and KPIs and customer data you might say. Here’s the thing: Amira El-Gawly co-founded her first company at 27 and across the arc of her myriad careers — journalist, marketer, designer, speechwriter, operations executive — she has focused a keen eye on her people, their relationships, and what leads to better results.

As it turns out, work has changed. Our people have different expectations of one another and their leaders today than they did five years ago, and the last twelve months has only accelerated the trend. Her firm, Manifesta, specializes in helping organizations unleash potential through the relationships and experiences of their people. Collaboration across the workforce thus becomes an exercise in “alignment, joy, and humanity.” Today, as Amira says, “investing in people is investing in performance.”

This week on the show, we’re talking about the nature of work, how work has changed in the last twelve months, and how those expectations of stronger, richer relationships can bring more love back to the workplace. People who love their work, and love the people they work with, love succeeding together.

Thanks to Amira El-Gawly for her participation on the show this week. She’s an aspirational figure and a dear friend of Mission Forward.

Links & Notes

This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they're all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.

Carrie Fox

Carrie Fox is the founder and CEO of Mission Partners, a woman-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since launching her first firm in 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.