Communicating the Counter Narrative with Ashton Lattimore
Our guest today is someone who is actively rethinking, rewriting, and redefining the status quo media landscape. Ashton Lattimore is Editor-in-Chief at Prism, an independent, nonprofit newsroom led by journalists of color, and as she says, “Prism was founded because mainstream media wasn’t reflecting enough of the truth—and it wasn’t bringing us closer to our vision of collective liberation and justice.”
Through in-depth and thought-provoking journalism, Prism reflects the lived experiences of people most impacted by injustice. Journalists tell stories from the ground up at Prism: to disrupt harmful narratives, and to inform movements for justice. Prism launched in August of 2020 and has quickly provided an important lens through which to report on issues such as electoral justice, racial justice, economic justice, gender justice, climate justice, and more—all through an essential and intersectional lens of racial justice
Prism is, as you’ll hear her describe it, a newsroom with a point of view, but one with a keen eye on the center of the story: the subject with the most at stake. And in a media ecosystem in which stake is too often defined by wealth and power, re-defining the concept in terms of justice and equity is a refreshing turn.
Lattimore is a former lawyer and accomplished writer and editor. She’s also a Maynard Institute Fellow whose work focuses on this intersection of race, culture, and law. We thrilled to have her on the show this week.
- 00:00 – Welcome to Mission Forward
- 01:22 – Introducing Ashton Lattimore
This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they're all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.
Carrie Fox is the founder and CEO of Mission Partners, a woman-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since launching her first firm in 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.