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Communicating the Impossible with Think Wrong Author Greg Galle

Greg Galle joins Carrie to talk about his book, “Think Wrong,” and all the ways we can use our skills in communications to challenge the self-preserving nature of the cultures we create.

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Greg Galle comes to us this week with an approach to addressing culture that begins with our brains. We live with certain neurological realities, he says, “these are how we learn things, the synaptic connections that are created, and that has sort of trapped us.”

In his book Think Wrong, Greg argues that the way we solve problems is broken. The extent to which they’re broken depends on our cultural realities. “How do we disrupt culture?” He asks. “Because cultures are self-preserving and that’s great if you have a good, healthy culture, but if you’re trying to create change, or even trying to improve or strengthen a culture, there will always be a natural resistance.”

Greg is the co-founder of strategy firm Solve/Next. As author of the book Think Wrong, he celebrates over 30 years of experience thinking wrong about leadership, planning, and decision-making. His book is used around the world and across all sectors, from global corporations to individuals running local non-profits.

This week on the show, we talk to Greg about how we trick our brains, and how we trick our cultures and our communities, into exploring new possibilities and departing from the status quo. We’re so grateful to Greg for his participation this week as we all continue to move our Mission Forward.

This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they're all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.

Carrie Fox

Carrie Fox is the founder and CEO of Mission Partners, a woman-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since launching her first firm in 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.