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mp_501 May Robinson

What does love have to do with it? The Power, Privilege, and Responsibility in Communicating with May Medallada Robinson

Welcome to this first episode of season five of the Mission Forward podcast. We come together this week in the spirit of love, with a provocative conversation on the love we have in our work, shared with one of our favorite people. 

May Medallada Robinson is a communications and marketing consultant and she has spent her career at the intersection of communications and equity. She is a professor at Towson University, a Senior Strategist here at Mission Partners, and she is a deeply involved and engaged member of the community.

Let’s set the stage with May’s purpose: “to use communication, education, and multiracial experience to bridge gaps and increase empathy, humanity, and love in the world.” 

Notice any words in there that you might not find on the standard comms CV? We did, too. And those words are at the heart of why May starts the season with us this Valentine’s day week.

We ask each other — and each of you — what does it mean to show love in the work we do, the work of our agencies, and for those who come after us in our field? What does it mean to employ our love of this work toward love of one another in such a way that nurtures those around us, that lifts those beneath us, and heals divides rather than creates them? 

We are navigating challenging seas together as we help our clients to tell their stories and educate our communities through our words, our pictures, and our campaigns. If there are better ways to operate that contribute to a more inclusive and multiracial society, we’re lucky to have May with us to share her experiences toward that end through her own love of the field, with lessons we may use to lift all our boats together.

  • 00:00 – Welcome to Mission Forward
  • 00:51 – Introducing May Robinson
  • 04:50 – Agency Urgency
  • 12:32 – What does Love have to do with it?
  • 14:50 – Challenging Culture … “Paying Dues”
  • 26:21 – For Future Inspiration…

This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they're all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.

Carrie Fox

Carrie Fox is the founder and CEO of Mission Partners, a woman-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since launching her first firm in 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.