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Wired for Story with Lisa Cron

“If you can’t see it, you can’t feel it. And if you can’t feel it, you won’t be inspired to take action.”

So says our guest this week, Lisa Cron. Lisa is a story coach, a teacher, a speaker, a former literary agent, and the author of many books, including “Wired for Story,” “Story Genius,” and most recently “Story or Die: how to use brain science to engage, persuade, and change minds in business and in life.”

Her decades in publishing, exploring the universe that exists in the craft of putting words to story, has illuminated so much more brightly the value of the stories that exist between each of us as complex human organisms. “All stories are actually about the cost of human connection,” she says. “In order to connect with someone else, you have to be vulnerable.”

We are communicators. We hold as truth that our power to craft a story is directly connected to our power to bring about change. If you’ve ever been moved to change something in your own life after watching a movie, or episode of your favorite show, or even a podcast, then you’ll understand just how important Lisa’s craft is to our own industry, and our own craft as communicators in mastering the power of story.

Our great thanks to Lisa for joining us this week on Mission Forward.

This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they're all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.

Carrie Fox

Carrie Fox is the founder and CEO of Mission Partners, a woman-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since launching her first firm in 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.