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Branding to Break Stereotypes with Temi Bennett

This week, we’re talking to someone with big ambition who recognized the greatest change started small.

Temi Bennett, Esq. is Director of Policy for if: a foundation for radical possibility, where she is responsible for engaging local government in the DC metro region in developing racially equitable policies that enable Black people and people of color to thrive.

It was her influence and leadership at if that moved the organization to take a distinctly different approach in their own branding. What was formerly known as the Consumer Health Foundation evolved into a new, provocative name and brand, bold and explicit in its mission to eliminate systems of oppression in favor of racial justice.

Temi is in a position to make big change, and if is an example of an organization working diligently, showcasing the impact of brand in clear and powerful advocacy. But we hope you’ll take another message from our conversation with her, too. She went to Washington looking to influence change from the top. What she learned is that the real power to make change started locally, right where she was. Thinking small to make big waves. And today she’s moving a big mission forward, removing barriers all along her way.

  • (00:00) – Welcome to Mission Forward
  • (00:53) – Introducing Temi Bennett
  • (03:27) – Policy Change at the Local Level
  • (04:24) – About Consumer Health Foundation Origins
  • (10:25) – Affecting Deep and Meaningful Change at the Roots
  • (11:30) – The Strategic Plan
  • (17:14) – On Mission and Vision
This season, we are taking you on a journey to meet ten people influencing and shaping how we communicate at scale for social change. From advertising executives to coalition directors, news editors, campaign managers, and authors, they’re all people who are shaping and challenging the deep power of communication. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.
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