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Purpose 360 episode 151

Rooted in Tomorrow at Land O’Lakes

Food security is now a worldwide issue. To keep up with a rising population, the global agriculture sector will need to produce more food by 2050 than was produced in the last 8,000 years combined. Yet, the agricultural sector is confronted with growing challenges, ranging from less arable land and water to a lack of broadband access in rural America, which impedes innovation and growth.

Land O’Lakes, one of America’s premier agribusiness and food companies, is a farmer- and retailer-owned cooperative that is inextricably linked to the success of the people producing and growing our food. Driven by their purpose, Rooted in Tomorrow, the organization is actively advancing solutions to build a sustainable future for farmers and a safe and reliable food supply. Land O’Lakes’ initiatives support farmers globally through grantmaking, leveraging the latest tools to help farmers profitably transition to more sustainable agriculture practices, and increasing the representation of women in agriculture.

We invited Kim Olson, Chief Communications Officer, to share how Land O’Lakes is strengthening its role as a leader in sustainable production while building on sustainable practices that farmers have been implementing for generations.

Listen for insights on:

  • Driving strategic and substantial impact as a company that serves all stakeholders
  • Creating resonant and inspirational communications that educate consumers about the journey of food from farm to table
  • Collaborating with stakeholders to identify the right solutions
  • Advice for the C-Suite related to remaining authentic and developing a strong relationship with your CEO

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Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.