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Purpose 360 episode 158

We Want You ‘ToGetThere’ Safely This Holiday Season with Mothers Against Drunk Driving

Every 79 seconds, someone is killed or injured in a drunk or impaired driving crash in the United States. As we near the holiday season, this risk increases to approximately 21 million chances of encountering an accident between November 1 and January 1.

Mothers Against Drunk Driving (MADD) is the foremost non-profit leading the fight to prevent the devastating consequences of impaired driving. The organization has played a crucial role since its inception, reducing crashes by 50% through advocacy efforts, influencing federal policy, leading education initiatives, and providing support services to victims.

Ultimately, the power to reduce drunk driving lies not with any organization but with the people who make the decision to drive impaired. So this holiday season, MADD is introducing its new year-end campaign and cause platform, ToGetThere, with the aim of increasing everyone’s chances to get home safely.

We invited Stacey Stewart, CEO, and Kim Pucci, Senior Director of Marketing and Engagement, to speak to MADD’s impact, how you can make a plan to drive safely this holiday season, and how they plan to get “there”— to a world in which impairment puts no lives at risk.

Listen for insights on:

  • Rebranding cause initiatives to align with the digital media age
  • Helping stakeholders understand the true impact of a statistic
  • Engaging multi-stakeholder groups
  • Staying true to purpose during periods of change

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Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.