Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID–19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.
Today, conversations exploring the best of our own humanity with small business care from [#AshevilleStrong](https://www.ashevillestrong.com). Dr. Reshma Khan supports the needy with quality free healthcare at Shifa Clinics. And stories from the front line of education with Karen who shares the story of adapting her third grade class — students AND parents — to the new normal with joy and enthusiasm for learning.
Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey.
Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.