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Caring for Communities in the Time of COVID with PNC’s Sally McCrady

As a community bank, PNC has always had a strong commitment to areas and people the company serves. That includes a strong commitment to PNC employees and their families. 

Throughout COVID-19, PNC has doubled down on its efforts to support employees, customers, and communities. To talk about the company’s rapid, human-centric response to the pandemic, we welcomed back to the show Sally McCrady, President and Chair of the PNC Foundation and Director of PNC Community Affairs.

Listen for Sally’s insights on:

  • How PNC’s relationship-driven culture guided decision-making during COVID-19 and empowered employees
  • How PNC handled PPP funding and went above and beyond to support its small business customers at the height of the pandemic
  • How PNC’s signature early childhood education program, Grow Up Great, was adapted to continue serving beneficiaries throughout the pandemic, from employee volunteerism to partnerships and programming

Links & Notes

  • 00:00 – Welcome to Purpose 360
  • 00:54 – Sally McCrady
  • 03:08 – How PNC Adapted in 2020
  • 05:37 – Pivoting to Elder and Child Care
  • 06:23 – Responding to Employee Needs First
  • 07:50 – Company Culture as Lens
  • 09:10 – Handling LFunding
  • 10:56 – Relef Effort Donation
  • 12:07 – Helping Other Financial Institutions
  • 12:52 – Grow Up Great
  • 15:46 – Making the Shift to Help Partners
  • 17:13 – Virtual Volunteerism
  • 18:27 – Integrating Grow Up Great into Company’s Brand DNA
  • 20:50 – Insights for 2021
  • 22:52 – Struggles for Kids in Online Learning
  • 24:56 – How Grow Up Great Helped the Company Overall
  • 27:13 – Last Thoughts

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Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.