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Purpose 360 podcast with Carol Cone guest Vitamin Angels

Delivering Impact with Vitamin Angels

Vitamin Angels is a nonprofit organization that seeks to combat malnutrition by providing lifesaving vitamins to the most vulnerable and often overlooked individuals: pregnant woman, new mothers, infants and children under 5. Globally, Vitamin Angels serves 60 million mothers and children each year, in 65 countries and every U.S. state. 

To talk about the organization’s genesis and growth, we welcomed to the show Howard Schiffer, President and Founder of Vitamin Angels, and Chris Hortinela, Senior Manager of CSR Partnerships.

Listen for Howard and Chris’s insights on:

  • The value of storytelling to amplify and advance the Vitamin Angels mission and critical work to save lives around the world
  • How the organization develops and evolves long-term relationships with mission-aligned corporate partners like Walgreens and SmartyPants
  • How Vitamin Angels developed a robust network of local program partners and national governments to deliver vitamins and nutrition resources

Links & Notes

  • 00:00 – Welcome to Purpose 360
  • 01:01 – Vitamin Angels
  • 03:24 – Definition of Purpose
  • 05:38 – Howard’s Background
  • 09:16 – Creating Vitamin Angels
  • 10:21 – Where They Serve
  • 14:38 – Total Impact
  • 16:18 – Chris’ Start With Vitamin Angels
  • 20:17 – The Numbers
  • 21:59 – Partnerships
  • 25:08 – Developing Walgreens’ Partnership Further
  • 27:32 – Mining for Stories & Partners
  • 34:58 – Service Model
  • 38:01 – In the Know
  • 40:03 – Dealing With Covid
  • 45:07 – Consumers’ Thoughts
  • 47:39 – Impact Qualitators
  • 50:14 – Takeaways
  • 53:06 – Writing His Own Obituary
  • 54:53 – Chris’ Last Words
  • 55:04 – Wrap-Up

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Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.