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Protecting What Matters Most with GAF

To GAF, the roofs over the heads of the company’s customers do far more than provide shelter. Each shingle designed and produced by GAF – North America’s largest roofing manufacturer – upholds the company’s purpose: We protect what matters most. Whether those shingles sit atop family homes or small businesses, GAF works to protect the people, belongings, and memories the company serves.

In the spirit of this purpose, GAF developed Community Matters, its social impact program, to support and empower the communities in which the company operates. Community Matters unites GAF employees, partner organizations, and community members to empower, connect, and inspire the community.

We invited Andy Hilton, Chief Communications Officer and Head of CSR at GAF, for an in-depth conversation on how GAF is bringing Community Matters to life.

Listen for Andy’s insights on:

How GAF worked directly with employees and residents in Shafter, CA to refresh and expand the community’s beloved Learning Center .
How GAF partners with nonprofits like Project for Public Spaces to involve communities in the co-creation of local initiatives.
How the Build Back Better initiative has influenced GAF’s relationship with partners in addressing climate resiliency.
How to create micro volunteerism moments for employees in roles with limited flexibility, such as shift work.

Links & Notes

(00:00) – Welcome to Purpose 360
(00:13) – Andy Hilton from GAF
(02:40) – What Is GAF?
(04:39) – Andy’s Backstory
(08:50) – Importance in Standing for Something
(10:12) – Jim’s Vision: Stakeholders & Employees
(14:24) – Presenting to Leadership Team
(18:50) – The Elements of ‘Community Matters’
(20:54) – Learning From Hurrican Florence
(23:41) – Local Community Work
(29:03) – Project for Public Spaces
(30:57) – Dealing With the Pandemic
(34:26) – Keeping Going
(34:59) – Spreading Learning From Shafter
(36:38) – Resiliency
(39:54) – Having Good Partnerships
(41:28) – An Insight He’s Learned
(42:49) – Senior Team
(45:21) – Localizing
(47:15) – Time Off
(49:03) – Last Words
(50:58) – Wrap Up

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Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.