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Do-Overs — Guest Jana Taylor from Benevity

This week on the show, Benevity marketing head Jana Taylor talks about building engagement through philanthropy, one transaction at a time.

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Using competitors as keywords angers Brits. The Pika take our hearts AND our money in a clever billboard campaign. Apple is marketer of the decade. Starbucks is now both mathematically AND qualitatively “average.” Viral video failures; a lesson and a tool. This week on the show, Benevity marketing head Jana Taylor talks about building engagement through philanthropy, one transaction at a time.

The Naked Marketers was a podcast dedicated to tools, technology, and creative work in the field of marketing and advertising. The show ran on the TruStory FM podcast network from 2010 to 2012 with hosts Pete Wright, Dane Christensen, and Megan Strand.